Rohini Sarkar (She/Her)
Games Research & Insight Specialist
A naturally curious (or nosey) individual, I have a thirst for unearthing insights about people! I tackle questions and hypotheses with a discerning and thoughtful approach. A naturally collaborative worker, I can embed myself seamlessly into Game Design, Production & GTM (Go to Market) teams.
I offer…
- A confident presenting style with experience in delivering insight to C-suite level stakeholders
- A flexible work ethic
- A detailed & thorough approach to analysis
- Passionate about Games & delighting players with new, engaging experiences
- Visually striking & compelling presentations and outputs
Testimonials
“Rohini was instrumental in shaping the product vision of SWAP. The digital collectibles card market is rapidly changing and her expertise was invaluable in building a compelling and highly customer led product”.
Niralee Thanki
CFO/COO @ Fantastec
“Rohini was an integral member of the Video on Demand leadership team. She highlighted clear opportunities to improve the user experience and also managed our reporting during periods of significant changes on the service. An absolute pleasure to work with, I would highly recommend Rohini”.
Amy Byrson
Director of Insight @ UKTV
“Rohini made an instant impact. Her prior digital research expertise proved to be a real asset as The FA launched several products as part of our digital engagement strategy.
She built strong relationships with both internal stakeholders and external providers. I wouldn’t hesitate to recommend her to anyone looking to add impact and value to business questions”.
Ross Antrobus
Head of Behavioural Insight & Business Analytics @ The Football Association
My Approach
I use a mixed methodological approach to bring to life users and to present the current market & opportunities.
Brainstorm & Collaborate
I strive to take my stakeholders on a journey by understanding their key needs & goals & aligning on priority questions to tackle
Explore
Use existing data, work with fellow and external research partners, & wider desk research to inform on ‘what’ consumers are doing and how ‘problems’ are currently being served.
Understand
Conduct studies, using appropriate methodologies such as 1:1 interviews, playtests, focus groups and ethnography as well as, analyze behavioural data, to provide invaluable insights into ‘why’ consumers say and think what they do.
Learn
Work closely with relevant teams to make product changes and updates to solve existing and newly identified ‘problems’ (or ‘JTBD’) and deliver value to players
Over 14 years’ experience in analysing user behaviour in digital products across games, sports, retail, TV & e-commerce. I am passionate about unearthing key insights to drive change. I was a finalist for Young Researcher of the Year at the 2017 Market Research Society Awards and selected by Broadcast magazine as one of 2016 Hot Shots in the TV Business category.
In 2018 I completed my Masters in Digital Media, part sponsored by UKTV with Distinction, specialising in user centered design and interactive design methods.
Rohini Sarkar 